Super Savings At Super Value!
Updated : Aug 20, 2009
SuperValu has announced that it is making a further €30m investment to deliver even more long-term price cuts to consumers.
Starting today, an additional 1,000 everyday products and brands across all ranges are reduced significantly in all 29 independently owned SuperValu stores in Cork, according to the company.
This was being delivered without sacrificing its commitment to Irish suppliers and Irish jobs, the company have stated.
The value of the price reductions and offers would top €230m in 2009, with over 3,000 permanent price cuts in-store so far this year, according to Donal Horgan, managing director, SuperValu. For consumers this would mean a saving of almost €70 on their average shop since the beginning of the year.
Six weeks ago SuperValu announced a significant number of price cuts and offers. The company has now extended this further, across another 1,000 everyday products and brands.
“SuperValu listened to what consumers wanted,†said Mr Horgan. “Given our market share performance, which is growing ahead of our competitors, we know we are getting it right.
“The price cuts are being delivered without compromising our support for Irish suppliers, brands and jobs, as has been our commitment all along,†Mr Horgan said.
No one could match SuperValu’s credentials when it came to supporting Irish, he claimed, and added they would be continuing with this policy.
Currently 75% of everything on SuperValu shelves was sourced or produced in this country, it is claimed.
These purchases were worth in excess of €2.85bn every year to the economy and indirectly supported 14,000 Irish jobs.
All SuperValu branded beef, lamb, chicken, pork and bacon was 100% Irish, while 65% of all fruit and veg was also Irish adding up to €1.2bn worth of fresh produce every year.
Article courtesy of The Evening Echo newspaper.
