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Bord Gais Spending Big Money On New Marketing Plan!

 

Updated : Mar 3, 2009

Newly appointed electricity agents Bord Gais are planning to spend a huge ā‚¬2million on advertising, The gas company is promoting itself for their new venture into the electricity market. Bord Gais has been under huge pressure in the last week as over 25,000 people in Ireland made the switch, to save a guaranteed 10% savings over the ESB. Bord Gais is also creating more jobs to handle the flow of people making the switch.

Bord Gais expects over 40,000 people to have switched in the next few weeks. Nicky Doran from Bord Gais said ā€œ The campaign had been planned with marketing group DDFH&B for the last year.ā€

VeryHappyPig says I like Lucy Kennedy in those ads so Iā€™m switching! Might get a date out of it!

 

 

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